Combining Mobile & Traditional Forms of Media
Xinteractive combines the best of both worlds in our marketing strategies. We augment traditional media with cutting edge mobile technology, bringing print and any 3D object to life with our xconnect technology.
It is a unique system where marketing strategy and technology are skillfully and synchronously combined to deliver performance and achieve results. And it is compatible for all IOS or Android smart phones and tablets.
xconnect combines the value of print with the captivating and engaging experience of mobile
Print has always brought a certain dimension to the media experience not possible with digital media. Print is warm, inviting, emotional. It’s the tangible dimension that electronic media can’t impart. Add interactivity to print and look at the potential to bridge the gap between the physical and virtual world! If the objective is to inform, teach, persuade or entertain, print marketing is still and will always be a viable form of communication. Print has always been universally accessible. With the adoption and additive nature of mobile phones xconnect brings a whole new meaning to powerful marketing across both channels.
Certain demographics don’t go online
Some demographic groups, particularly older consumers, simply prefer print collateral over digital options. In some cases, print may be the only way to reach them effectively, or for them to research their options. Don’t overlook the disposable income of this demographic group! Perhaps they are interested in the virtual experience. xconnect connects them to the virtual experience easily, it’s a simple as taking a picture on your smart phone or tablet.
Consumers are multi-channel. Today’s media-savvy consumers seek multiple sources of information. Rarely will they use online only or print only. They seek out multiple media and compare and contrast responses. Print is a critical part of that mix. xconnect combines the two!
Print is more trusted for high-dollar purchases. Consumers love electronic media for its immediacy, but research shows that they still seek print when it’s time to buy. Print shows that you found your message to be important enough to commit it to paper and you stand behind what you’re saying. xconnect allows for the seamless integration of both channels
Statistic: Of those who scan a printed page nearly 9 in 10 interact with the interactive print content.