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Mobile Statistics
People have accessibility to their smart phones 24/7/365
90% of all text messages are viewed within 30 seconds

The Power of Traditional Print combined with Xprint

Combine the value of print with the experience of mobile

Print has always brought a certain dimension to the media experience not possible with digital media. Print is warm, inviting, emotional. It’s the tangible dimension that electronic media can’t impart. Add interactivity to print and look at the potential to bridge the gap between the physical and virtual world!  If the objective is to inform, teach, persuade or entertain, print marketing is still and will always be a viable form of communication. Think of iPrint like print on steroids!

Print has always been universally accessible. With the adoption and additive nature of mobile phones, iprint brings a whole new meaning to powerful marketing across both channels

Certain demographics don’t go online Some demographic groups, particularly older consumers, simply prefer print collateral over digital options. In some cases, print may be the only way to reach them effectively, or for them to research their options. Don’t  overlook the disposable income of this demographic group! Perhaps they arel interested in the virtual experience. We can connect  them not only to the virtual experience easily, but also to the younger generation (their grandchildren) and education them more simply, through iprint!

Consumers are multi-channel. today’s media-savvy consumers seek multiple sources of information. Rarely will they use online only or print only. They seek out multiple media and compare and contrast responses. Print is a critical part of that mix. iprint combines the two!

Print is more trusted for high-dollar purchases. Consumers love electronic media for its immediacy, but research shows that they still seek print when it’s time to buy. Print shows that you found your message to be important enough to commit it to paper and you stand behind what you’re saying. iprint allows for the seamless integration of both channels

Statistic: Of those who scan a page nearly 9 in 10 interact with the interactive print content.

The average response rate for static direct mail is 3%-4.25%.
The average response rate for personalized direct mail is 6-8%.
XMail Increases your response rate by combining the best of both print and mobile. Dramatically increasing response rates to new heights. Industry research shows that response rates can reach 15%. A higher ROI than ever before possible.