Bringing Print to Life!
A dynamic, enriched and interactive user experience
– in the palm of your hand
For all IOS or Android smart phones or tablets
xprintTM combines printed media, with the captivating and engaging power of video, and two way interactivity of mobile. xprintTM bridges the gap from the physical to the digital space. It’s as simple as pointing your mobile device and tapping the screen. Unlike traditional print, xprintTM provides the ability to measure the engagement levels of print, the valuable data you need to measure the effectiveness of any print material. xprintTM provides the knowledge you need to craft truly dynamic and refined targeted marketing campaigns.
We can add interactivity to any printed piece. We provide design, photography. editing, software engineering, and print all under one roof. Or we can simply add interactivity to an existing printed item you have on hand, such as a catalog. Our creative department, and video and print production capabilities combine for a comprehensive and consistent campaign message with continuity across each experience.
xprint combines the value of print with the experience of mobile
Print has always brought a certain dimension to the media experience not possible with digital media. Print is warm, inviting, emotional. It’s the tangible dimension that electronic media can’t impart. Add interactivity to print and look at the potential to bridge the gap between the physical and virtual world! If the objective is to inform, teach, persuade or entertain, print marketing is still and will always be a viable form of communication. Print has always been universally accessible. With the adoption and additive nature of mobile phones xprint brings a whole new meaning to powerful marketing across both channels
Certain demographics don’t yet embrace digital media
Some demographic groups, particularly older consumers, simply prefer print collateral over digital options. In some cases, print may be the only way to reach them effectively, or for them to research their options. Don’t overlook the disposable income of this demographic group! Perhaps they arel interested in the virtual experience. We can connect them not only to the virtual experience easily, but also to the younger generation (their grandchildren) and education them more simply, through xprint.
Consumers are multi-channel. today’s media-savvy consumers seek multiple sources of information. Rarely will they use online only or print only. They seek out multiple media and compare and contrast responses. Print is a critical part of that mix. xprint combines the two.
Print is more trusted for high-dollar purchases. Consumers love electronic media for its immediacy, but research shows that they still seek print when it’s time to buy. Print shows that you found your message to be important enough to commit it to paper and you stand behind what you’re saying. xprint allows for the seamless integration of both channels
Statistic: Of those who scan a printed page nearly 9 in 10 interact with the interactive print content.