strategic marketing


xmarketing solutions

 

xinteractive provides comprehensive strategic marketing services. We can help with an entire marketing campaign, or pieces of the puzzle. We also provide marketing and public relations consulting services. So whatever your needs, small or large, we are here to guide you with any marketing initiatives you may have.

We have developed a strategic marketing model we call SDDI. Strategy-Design-Development-Implementation. It  is very much a milestone based system.  It provides us the ability to artfully and strategically develop a campaign for success, one stage at a time. Like any good relationship, we will earn your trust with effective communication and mobile stats12open dialogue, delivering results over phases, and establishing a long term strategic partnership, that will benefit all involved parties.

From our first discussions to final implementation we work with clients to create a seamless crafting of cross media marketing, using every available channel.  Integrating the power of print, the captivation of video, and a call to action in an engaging mobile experience.

Strategy 

  • Analysis of challenges and goals
  • Defining and Researching the User/Client– Demographic Analysis
  • Human Experience Criteria  (HEC)
  • Digital Marketing & Campaign Strategy
  • Research and analysis of competition and market

Design 

  • User Experience Design  (UXD)
  • Contiiguous Design Architecture (CDA) across all platforms– print, digital, social media
  • User Interface  Design (UID)

Development

  • Campaign Development
  • Agile Software Development
  • Continuous Integration- Graphic Design, Editorial, Photography, Video, Print, Mail, Mobile
    • Software Configuration Management
    • Accessibility Compliance

 

Implementation 

  • Campaign Launch—User Testing- & Experience Optimization
    Across all platforms XPrint, XMobile , XMail , XTour
  • Analytics- Data collection, analysis, and re-use